Give people direction
Connect the work to customer needs and business priorities.
Build the team.
Develop the leaders.
Strengthen the organization.
I lead research and design by connecting people, customer understanding, and business priorities.
See leadership in practice
Business growth$20M+
Annual billings at Interverz
Enablement250+
Designers reached at USAA
Executive partnershipEnterprise advisory
Research strategy and maturity at UserTesting
Create the conditions for people to do their best work.
Build capability
Develop people, practices, and support that help teams use research well.
Make evidence useful
Bring interpretation and clear implications into the decisions leaders need to make.
Interverz
Built and led a growing business
As co-founder and president, led a company that grew to more than 100 employees and over $20 million in annual billings before its sale in 2010.
USAA
Built organizational research capability
Grew a research team from three to twelve, combining strategic research, business-aligned expertise, and enablement reaching more than 250 designers.
Grainger
Aligned people around service transformation
Used insights and design thinking with executives and frontline representatives to guide changes to tools and customer experience.
UserTesting
Advise enterprise leaders
Support research strategy, organizational maturity, and the connection between customer evidence and business priorities.
Mentorship is part of the work.
My experience includes mentoring executives, researchers, designers, and product teams. I help people strengthen their judgment, understand research, and connect what they learn to the decisions in front of them.
Practitioners & teams
Research methods, interpretation, and applying insights.
Executives & partners
Research strategy, organizational maturity, and business priorities.
AI is transformational, not substitutional.
I believe AI can expand what teams accomplish. It can simulate expressions of emotion and predict human behavior, but it does not live the experiences behind them. My approach keeps human understanding, judgment, and lived experience central to how we use AI.
Expand capability
Use AI to accelerate exploration, synthesis, and iteration, with human review of output quality and interpretation.
Stay grounded in people
Test AI-generated assumptions against research with real people and their lived experiences.
Keep judgment accountable
Develop teams that question outputs, explain decisions, and take responsibility for the work.
A perspective shaped by building and doing.
As co-founder and president of Interverz, I helped build a business that grew to more than 100 employees and over $20 million in annual billings before its sale in 2010. That experience is central to my leadership story: building a company, developing people, and connecting creative and technical capabilities with business opportunity.
Read the full leadership story
My career began in motion and web design and expanded into UX, research, product development, and executive leadership. At Grainger, I built a research practice and helped lead a transformation spanning frontline tools, processes, and customer experience. At USAA, I grew a research team and developed an operating model that extended research capability across the organization.
Today, as a Senior Insights Partner at UserTesting, I advise enterprise leaders on research strategy, organizational maturity, and connecting customer evidence with business priorities. My experience connects executive responsibility with a working understanding of research, design, and how teams deliver change.
What I bring to a leadership team
I bring experience leading research and design, mentoring leaders, and building the organizational capability to support better products and services. My approach connects strategic direction with an understanding of how the work gets done.
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Let’s talk about your team.
Connect with me about research and design leadership.